About Alyssa Ruff

Alyssa Ruff started her career in the insurance industry at the Crane Agency in 2015 as a broker and account executive in the Ruff Unit. Since joining Crane, she has obtained several industry designations including Certified Insurance Counselor (CIC) and Commercial Lines Coverage Specialist (CLCS.)

As a second-generation business owner at Crane, Alyssa is passionate about finding innovative ways to manage risks for a new generation of business owners. She provides expertise to clients in cyber liability, professional and general liability, auto, property, workers’ compensation, group Health, Life and bonds. As the fast-changing space of technology evolves everyday business operations, Alyssa focuses on forward-thinking options to prepare clients for the unexpected.

Alyssa is an associate board member of Pink Ribbon Good nonprofit organization and is an active member in the National Association of Women in Construction (NAWIC – St. Louis) Her hobbies include spending time with family, playing indoor soccer with her Missouri State colleagues, golfing, cooking and watching Real Housewives.


  • Construction
  • Financial Institutions
  • Manufacturing/Distribution
  • Professional Services
  • Public Entity